Italian Wine Consulting & Education

Staff training that sells more wine. Consumer experiences that build loyalty. Producer-to-market support that creates real distribution conversations.

  • Italian wine judge / educator

  • On-site staff trainings + tastings

  • Native varieties focus

  • Hospitality-first approach

What I do

For Hospitality & Retail
Training, selling language, by-the-glass strategy, and practical menu pairing support.

For Consumers
Classes, tasting events, private groups, and corporate experiences, approachable, not academic.

For Wineries
Export readiness, pitch materials, and curated introductions to importers/distributors (US-focused).

Outcomes
  • Higher by-the-glass confidence and faster staff adoption

  • Clearer “why this wine” story for guests

  • Cleaner Italian sections (grape + region logic)

  • Better producer-market fit and tighter outreach

Consumer Education (Classes/Tastings/Corporate)
wine professional smelling wine
wine professional smelling wine
charcuterie on a clothed table with bottles of wine for a consumer tasting
charcuterie on a clothed table with bottles of wine for a consumer tasting

Best for: private groups, corporate events, wine clubs, venues

Formats

  • Private tasting (in-home or venue)

  • Corporate team experience (60–90 minutes)

  • Ticketed public class series (venue partnership option)

  • “Wine list survival” sessions for beginners

Signature class themes (examples)

  • Italy in 5 Grapes (Whites or Reds)

  • Rosé with Structure: Cerasuolo & Friends

  • Volcanic Italy

  • Mountain Wines: Alps to Abruzzo

Trade Consulting (Restaurants / Retail)

Best for: restaurants, wine bars, bottle shops, distributor teams

What’s included (choose by package)

  • Staff masterclass (region, grape, or style theme)

  • Pre-shift micro-lessons (10 minutes each)

  • Sales language: table scripts + objections (“dry”, “acid”, “tannins”, “oak”)

  • Italian list organization (by region, by grape, or hybrid)

  • Pairing prompts for your menu (server-friendly)

  • Quick quizzes + mini-certification ladder

Format

  • On-site (preferred) or live virtual

  • Optional: tasting mats + printed cheat sheets

Winery ↔ Importer/Distributor Bridge

Best for: Italian producers looking for US pathways; importers seeking curated Italian fits

What I provide

  • Export readiness review (pricing logic, assets, narrative)

  • Pitch pack + tech sheet cleanup (US buyer-ready)

  • Target list development (channel + state logic)

  • Warm introductions + meeting coordination

  • Launch support (training + market visits, as applicable)

What I’m not

  • I’m not your importer/wholesaler of record. I support readiness + introductions + education.

wine professional teaching trade professionals about a wine region
wine professional teaching trade professionals about a wine region
wine professional and wine producer showcasing their newly imported selections
wine professional and wine producer showcasing their newly imported selections